Unoriginalitees
Wednesday, April 2, 2008 | Author: Jon LedfordLemar and Dauley has returned with some new offerings for the spring. The preview images focus predominantly on the brightly colored tees that the brand has cut its teeth on, with the surprise addition of a pair of boardshorts as well. Unsurprisingly though, the rest of the preview consists of hip hop and basketball inspired designs which you can check out below.

First up are the boardshorts, which may throw followers of the brand off a bit. But if you take these things at face value, they fit in well with what else you typically expect to see at the beach, yet still have that trademark L & D throwback vibe. I’m not totally sure that I’m sold enough to go after a pair myself, but these are a nice option for someone looking to shake things up a bit this summer.

Now this tee on the other hand, not only has this infamous Gang Starr line been used on a L & D tee, but many of the design elements as well. Add to that the fact that they got the line wrong, and this is a straight up epic fail. I honestly can’t believe this shirt made it into production.

As much as I love Ghostface, I sorta feel like the whole streetwear industry need to back off Tony Starks for a season or six. The design on this tee itself isn’t even that engaging and offers nothing beyond the face value of the walkman and the quote, which isn’t even one of the more profound Ghost lines, if you ask me.

Meet Kevin Johnson. Once again, I’m not totally sold on this tee. A picture of a basketball player, a few typefaces with bright colors and little else to say? This is the kind of thing you’d expect from one of those out of touch urban brands like Ecko or Phat Farm. I mean, I miss the NBA of the mid 90’s too, but this shirt isn’t helping.

Sensing a pattern yet? So, we have a Mobb Deep quote, and then a graphical representation of that same quote. Truly groundbreaking stuff here. I’m trying hard to find something positive to say about these tees, but this stuff is the epitome of “I could do that”.

The last tee in the preview is the Cut Class design and I have to say this is the strongest of them all. The leprechaun homie is a little corny, but at least there is some design aesthetic here rather than simply tacked on images. If you’re interested in any of these tees, you can hit up your local shop or log on to Karmaloop.











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